I’m all for protecting your brand (or program, product, things — you get it), but there are things you can’t actually trademark. Will you ever find yourself dealing with trademark rejection even if you don’t include any of these things? Possibly. But these are the absolute NOs, the ones you don’t even try to file. […]

It is absolutely wild how many course creators have had their content stolen (and even re-sold as an MRR course) in the past year alone, and I beg you to please don’t let your course be next.  And I mean that in the nicest way possible; you need to know how to protect your course […]

In today’s digital era, content is king. Whether you’re a blogger, content creator, or business owner, the material you produce online is one of your most valuable assets. But with the ease of copying and sharing on the internet, how can you ensure your content remains yours? Enter copyright—the guardian of your digital creations. Copyright […]

I hate to break it to you, but whether you do it on purpose or unintentionally, it doesn’t matter — with trademarks, ignorance isn’t bliss; it’s more like opening the door to a potential, unavoidable legal battle where a brand takes your profits because you used their IP. I’m team proactive, not reactive, which means […]

Email marketing is one of the most effective tools for engaging with customers and driving sales. However, the legal landscape governing email marketing is complex, and failing to comply can lead to significant penalties and damage to your brand’s reputation. It’s not just about sending emails—it’s about sending them the right way. Let’s explore the […]

Alright, let’s get real—how often do you think about copyright? If your answer is “not much,” you’re not alone. But buckle up because today we’re diving into why copyright registration is an absolute must for your business. Spoiler alert: it’s more than just a legal formality. What Exactly Is Copyright?  At its core, copyright is […]

I get this question a lot — and I mean a LOT. While I would absolutely love to give you a ‘yes’ or a ‘no,’ there’s so much nuance behind it — because technically, yes, in some cases, you can trademark a name already in use, but sometimes you can’t (and yea, it kind of […]

Ready to dive deep into the exciting world of trademarks? Yes, you heard me right—EXCITING. Don’t believe me? Stick around, and you’ll see why understanding trademarks is the secret sauce to turning your brand into an indestructible empire.  Why Do You Need a Trademark Anyway? 🤔 Picture this: you’ve poured your heart and soul into […]

The Ultimate Business Aphrodisiac Ah, the tantalizing world of business! Where the stakes are high, and the rewards are higher. But what sets apart an irresistible business from a “swipe-left” dud? You guessed it—it’s not just about your business model or your profit margins. It’s about legal security. Yes, the law can be sexy, especially […]